Recently I picked up an E-Book on Amazon by Mitch Durfee for only 99 cents! I don’t typically buy E-books, I’m a little more old school than that. However, since I know Mitch from my Tony Robbins circles, I wanted to support him, and really couldn’t wait for shipping (I can be impatient at times). On his day of release, his book got Bestseller status, which is friggin awesome, and I’m glad I could be part of that! The book is called Serve2Win and it can be found on Amazon using the link below.
The coworking rebellion is here and HustleCo Workspace is officially open for business in Calgary. Now, for entrepreneurs, freelancers and gig-economists there is an option for coworking in Calgary outside of the core! Only a short walk from Chinook LRT with unlimited free parking too, come visit HustleCo Workspace and experience our growing environment with free coffee and blazing fast internet while coworking in Calgary. In the next two weeks, you’ll also have the opportunity to give back to a fantastic charitable organization helping to keep Canada as beautiful as ever.
We’ve decided for Canada’s 150th birthday to put on a wicked awesome promotion at HustleCo. For the next 2 weeks, up until July 7th, come enjoy coworking in Calgary for only a $1.50 drop-in fee per day. What! Just a loonie and two caribou? YES! The best part though? All proceeds go to charity. The CPAWS, Canadian Parks and Wilderness Society to be precise. For those that are unaware, CPAWS is the largest private charity in Canada dedicated to protecting our wilderness. They have played a significant role in protecting over half a million square kilometers of Canadian wilderness, roughly 5% of Canada’s land area in last 50 years. Of course, $1.50 is just the minimum donation and CPAWS would appreciate any amount on top of that. HustleCo wants to raise at least $1500 for CPAWS in the next 2 weeks. A lofty, top-shelf goal, but super Canadian eh?
For less than a cup of coffee, come drop-in to HustleCo Workspace on any weekday until July 7th. Come enjoy our free coffee and amazing workspace while supporting charity in the process. See how coworking and joining the community at HustleCo can help grow your business and provide you with an inspiring and creative place to get shit done! What’s cooler than celebrating Canada with coworking and giving back to the beautiful environment upon which all our businesses are built upon? Join our growing community of entrepreneurs, freelancers, and gig-economists coworking at HustleCo Workspace and ditch the home office; we’ll see you soon!
We are so excited for the launch of HustleCo Workspace, a coworking space in Calgary opening Summer 2017. A question we get asked all the time about HustleCo is the location. Where’s it gonna be? The answer: close to Chinook mall. The truth is, this area is the best location for a shared office space and entrepreneurship incubator like HustleCo for a number of reasons. In business and in marketing your brand, it’s important to be honest with who you are and what you believe in. At HustleCo we do not believe in the downtown office, stay tuned for another article on that. We believe there are for more conveniences to be found outside of downtown than in it. Especially in a place like Calgary with such unique and localized neighbourhoods. Working in downtown is seriously overrated, cliche and expensive, something we don’t think fits the rebellious culture at HustleCo or the needs of most bootstrapping entrepreneurs and freeelancers. Below are 4 big reasons why we chose to locate the HustleCo coworking space outside the downtown core in Calgary.
If you own a coffee shop or you are thinking of opening up one, you need to buckle up and prepare yourself for what is going to be a very competitive and saturated market. That being said, do not despair, because marketing can be your best friend and get you out of any predicament. There are many ways in which you can now differentiate yourself; you can highlight how good your beverages are or how nice your decor is. It all goes back to what inbound marketing techniques you utilize. Inbound is all about providing value to draw people into your business and develop a loyal and amazing fan base. Your goal should therefore be to turn your coffee shop into a hub and try to attract as many customers as you can into that hub.
In a world where Peer to Peer apps are eating up and disrupting some of the toughest industries in the market, traditional HR firms are at risk of becoming irrelevant over time. The traditional model doesn't work anymore, so you need to work on differentiating yourself by relying on your marketing strategy. It's time to start providing value to your potential customers. Your job here is to be trusted by both your clients a.k.a the employers that have requested your services and their respective potential candidates. There is no doubt in mind that getting employers to sign with you is way harder than getting candidates for that job. Your focus however has to be on your clients. Below are some ideas to start attracting lifetime customers into your business:
If you are attempting to build a social media marketing strategy for a holiday destination, hotel, motel or even a cabin, then your biggest source of content should be visuals. All you really have to do is document what is currently unfolding at your holiday destination. One of the best elements you can utilize is the power of graphics. Additionally, to make the process of content generation much easier, it is highly recommended that you generate as much content as you can at once. Below are 5 content ideas that will allow you to get off to a kick-ass start for your marketing strategy:
If you’re in the hair salon and beauty business, generating content for social media marketing is a fairly simple process. Your content is right there, living with you every single day! The most important thing though, is to focus on your customers while generating the right content. does not even have to be about hair or beauty. You can write about anything that you believe your clients could be interested in and talk about it all the time, and who should know more about that than yourself? Below are 5 content ideas you can use in order to have an effective social media marketing strategy for your hair salon business.
With the impending federal legalization of marijuana in Canada, QuadRipple would like to announce our support as a corporation for this policy. The QuadRipple team, while often trying to avoid politics, has always been outspoken against the criminalization of marijuana use. There are many reasons to support the legalization of marijuana including: the reduction of criminal activity, increased economic benefits, increased tax revenue, access to safer marijuana for users and less burden on our justice system just to name a few.
I always loved Dragon’s Den, I remember watching it in Montreal to put off studying for my engineering exams. This was when it was the best, Jim, Robert, Kevin, Arlene and Brett. I always thought Brett was the superior dragon, with the levelest head of them all. On TV, everyone knows Kevin can be quite heartless and Arlene can have too much of a heart. For me, Brett is the perfect combination. And I greatly respect him because of his engineering background, which I of course relate to. Coming from a small town myself, it’s also nice to see a Dragon who is from a small community. I have been following Brett for sometime on his Facebook and he always brings up valid political arguments that I align with. He applies a level of critical thinking to his approach unlike the majority of political statements I see on my Facebook feed. I always knew Brett was a great dragon and entrepreneur, but my thought’s on Brett have truly been solidified and reinforced after seeing him speak recently at the University of Calgary.
18 months ago I took massive determined action and decided to defy the norms. After graduating from chemical engineering I thought that is it. The great life begins here. I am going to stop being a poor student, build my career as a dedicated chemical engineer, get promoted and continue to pursue that dream until I become someone significant in one these oil and gas companies. Shortly after my first job, that vision started to fade away very quickly. I kept asking myself, “Is this it? Am i going to keep doing this for the rest of my life?” I was living weekend to weekend. Punching out at 5 PM and arriving late. I started losing drive at my job. Everyday passed by so slowly. I looked at my watch every 10 minutes waiting for the day to end. I started watching “Orange is the New Black” on my phone at the office to pass by time. It was terrible! I couldn't do it anymore and I had to do something about it
The HustleCo Workspace will be a shared coworking space opening Spring 2017 in Calgary with a superior motivational and engaging work environment optimized for entrepreneurs and freelancers. The HustleCo workspace is about much more than just dividing office space and providing desks. It’s about creating a space with a culture so contagious that people are addicted to going to work because the environment fosters creativity, community, hard-work and hustle. The winning and athletic work environment coupled with access to beneficial resources and superior marketing guidance from QuadRipple at the HustleCo Workspace enables members and visitors to reach their full potential unlike any other coworking space on the market.
As you can imagine, in my line of work it is important to remain current on how business is evolving in the economy and anticipating where it will be in the future. One of the greatest skills a successful entrepreneur can have is the ability to anticipate where things are going. I work in my passion, and I am always fascinated as to how business evolves in the economy. I am addicted to growth and at QuadRipple, we are outlaws and progressives so it is key to see where things are going to be ahead of the curve. Buy low, sell high. The simplest rule in business right? I recently wrote an article about the gig economy and 3 implications I predict will come from it, check it out here: gearing up for the gig economy. What inspired me to write that article however was learning about the successful transition as one of the awesome motivators at YYC Cycle went from working full-time in the traditional economy to fully embracing her passions in the gig economy.
Something drastic is changing the workplace fast. Most of us are not prepared for it and neither are the government fat cat bureaucrats in Ottawa and Edmonton. The fat cats will take lots of time to adjust as usual, but we as individuals can act fast to prepare and expect this economic shift. Every day that goes by where new technology is implemented and new millennials enter the workforce, there is a further push towards the gig economy. So what exactly is the gig economy, why are we transitioning into it, and what are 3 things to expect in the coming years as a result of it. One thing we expect at QuadRipple is the continued growth in coworking spaces to accommodate for millennials doing gigs.
Businesses now more than ever need to recognize that social media is crucial for marketing. An entire generation now exists, where instantaneous information is available to the population at their fingertips. It’s disappointing that many businesses are barely utilizing social media platforms, especially emerging and rapidly growing ones such as Snapchat and Instagram. These are the platforms that anyone between the ages of 10-35 spend the most time on and the demographic is rapidly expanding in the older generations. It is their way to check on family, friends, news, events and much more. It is the first thing they check in the morning and before going to bed.
One thing that drives us at QuadRipple is passion. When there are products and services that are truly superior and we are passionate about, we love to let our fans know about them. This one is about, in my humblest opinion, the only true Cajun spice in the world, Slap Ya Mama by Walker & Sons.
If I had a penny for every time I heard the word “professional” in this industrial work setting I’d be the world's first trillionaire. I started abiding by the word in University or at least what I thought it meant to be professional. Oh there is hiring fair? You gotta act "professional" and what does that entail? Let me take you through what I thought it meant at the time.
I had no experience in sales when I found myself, fresh out of school as the Technical Sales Manager at a software company. In my mind, I could sell anything and I had to do a few things to be successful at my new glorified position. Step one, buy myself a “Selling for Dummies” book and read it during the first week. Step two, get myself very familiar with this complicated software and just go nuts on solving examples to become proficient with software. After that, I will be on my way to becoming the best salesman at that company. But it all went downhill from there. The Selling for Dummies book was dumb. It was so outdated. I started hating the shit out of sales. Heck, I started hating myself. I felt I was annoying to other people. I questioned my ability to sell and the dream of becoming extremely successful started to fade away. All was the result of the stupid perception of what people think of the god-damned sale process. I realized I didn't care. I didn’t personally give a shit about this stupid software. I didn’t wanna be the best software salesman. I was not driven by cash and could care less.
After watching the second debate of the American presidential election quite frankly I’m disgusted. I was disgusted once it boiled down to Hillary and Trump but the last debate was the nail in the coffin. There’s no denying that this debate was seriously pathetic and neither candidate deserves to win after their horrendous performances. I mean, we are talking about electing the leader of the most powerful nation on earth, and instead of debating policy like politicians should, they waste their time with lewd comments and extramarital affair accusations like small town gossip. Of all the incredible and successful Americans out there, I am blown away that a great nation of roughly 330 million could not come up with better candidates. Shame on you America, get your shit together!
I am sitting here at Starbucks and it’s 8 am on a Saturday morning. It’s a first for me, as usually I am passed out after spending my friday night catching up on some much needed time with my best friend, the bar. I am fascinated by the raving fan culture of Starbucks though. People here are meeting, writing, reading, chatting, laughing, working, texting and some are even writing an article about the beautiful cafe itself! The thing is, the folks here are so comfortable, happy and feel at home. Why is Starbucks, which charges triple or quadripple the prices of any other generic coffee place, attracting all these fans? Starbucks in not the only business that I have witnessed that has this effect on people. Tesla for example, is a car company that showed up late and not just destroyed the competition but also created a whole new luxury culture. There’s also Apple and Lululemon, both companies that have this effect on their customers. A localized example here in Calgary would be YYC Cycle too, Steve and I are some of their biggest fans! Regardless or how big or small these companies are, they all have one thing in common: a raving fan culture. Their customers are their biggest fans and here’s why
Some might argue the fact that an offer or as they see it, a promotion, isn’t really an inbound marketing technique. We disagree. Having an irresistible offer in your marketing strategy provides prospective clients with more security and peace of mind which translates to value for most normal people. Another reason to bring them into your brand, hence the inbound argument. The caveat with an irresistible offer is that it only benefits businesses that provide a superior product or service. Irresistible offers will bankrupt and destroy any business selling shitty products and services much quicker than capitalism was going to. Think of it as a multiplier or like leverage. It can work to your benefit, or your loss, depending on how much (or how little) value your business provides to your clients.