Some might argue the fact that an offer or as they see it, a promotion, isn’t really an inbound marketing technique. We disagree. Having an irresistible offer in your marketing strategy provides prospective clients with more security and peace of mind which translates to value for most normal people. Another reason to bring them into your brand, hence the inbound argument. The caveat with an irresistible offer is that it only benefits businesses that provide a superior product or service. Irresistible offers will bankrupt and destroy any business selling shitty products and services much quicker than capitalism was going to. Think of it as a multiplier or like leverage. It can work to your benefit, or your loss, depending on how much (or how little) value your business provides to your clients.
No matter what business you are in, if you want to close more sales and obtain more clients starting now, create an irresistible offer for your product or service as soon as possible. Seriously, brainstorm a bit, and do it by today. If all businesses had an irresistible offer, no customer would ever have to feel like they “lost” something or were ripped off when a business relationship didn’t work out. What do we mean when we say irresistible offer? Come up with a unique offer that makes more emotional and logical sense for a client to say yes to it to than to reject it. Example: A common offer is usually a money back guarantee. The issue is that so many businesses use this and it’s lost its zing so it is important to make it stand out. For business owners that are afraid to sacrifice time or money for an irresistible offer, here’s what we think. 1) Either you have a shitty product or service which is why you are scared to take the risk, or 2) you are mathematically challenged and can’t justify the risk. Yes, you will have to refund people, you will have to spend money to satisfy certain people, but since when was effective marketing ever free? As long as your product or service is superior and you provide value to most clients you engage with, your long-term ROI will certainly be in the green. Two examples of fantastic irresistible offers are listed below.
The biggest problem with getting people to order shoes online was the sizing issues. Well, why not bite the bullet and offer free unlimited to and from shipping? It looks excessive, it’s scary to think there are probably some people that shipped a pair of shoes more than 5 times. But they do that, and because they did, they overcame the biggest hurdle for an E-commerce shoe store. Zappos burned the boats with this one and Did It Live! Look at them now, worth well over 1 billion in 2009 when they were acquired by Amazon.
Just saw this the other day on Facebook feed. If you buy one of their revolutionary mattresses for between $795 up to $1395 for a Cal King, they will ship it to your house free of charge. You have 100 days to try it out, and if you don’t like it you can send it back for a full-refund. They will even pay for the return shipping! You can have a new mattress for free for up to 100 days at absolutely no cost. So really, what are you afraid of? Falling in love with it so much that you spend $1000 on a new mattress? If that’s the case, then it really did bring you $1000 of value or else you would’ve sent it back!
If you’ve read this far, thank you. Our irresistible offer for our monthly retainer model is a full-refund plus $50 to a charity of your choice. Here is our irresistible offer to business owners reading this article.
We will generate 3 creative, unique and amazing irresistible offers for what we think is one of your company’s superior products or services. You may choose to implement one of the offers or not. If you do, and it ends up costing you money over a 3 month time, we will fully refund your capital lost and donate an extra $100 to a charity of your choice. If you do not choose one of our irresistible offers, we will give you three more. - QuadRipple
"QuadRipple is a digital media and inbound marketing company in the business of transforming your company into an industry influencer through the generation of valuable content and by utilizing relevant inbound marketing techniques. We have an amazing team working with us, and provide extraordinary services, training, consulting and support to achieve your desired outcomes. By becoming a leading influencer in your market, your company will maintain and grow a loyal lifetime customer following through timeless content generation and value added marketing strategies. Born in Calgary Canada, but operating everywhere because...2016. Keep it real and Do It Live!"