We are so excited for the launch of HustleCo Workspace, a coworking space in Calgary opening Summer 2017. A question we get asked all the time about HustleCo is the location. Where’s it gonna be? The answer: close to Chinook mall. The truth is, this area is the best location for a shared office space and entrepreneurship incubator like HustleCo for a number of reasons. In business and in marketing your brand, it’s important to be honest with who you are and what you believe in. At HustleCo we do not believe in the downtown office, stay tuned for another article on that. We believe there are for more conveniences to be found outside of downtown than in it. Especially in a place like Calgary with such unique and localized neighbourhoods. Working in downtown is seriously overrated, cliche and expensive, something we don’t think fits the rebellious culture at HustleCo or the needs of most bootstrapping entrepreneurs and freeelancers. Below are 4 big reasons why we chose to locate the HustleCo coworking space outside the downtown core in Calgary.
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The HustleCo Workspace will be a shared coworking space opening Spring 2017 in Calgary with a superior motivational and engaging work environment optimized for entrepreneurs and freelancers. The HustleCo workspace is about much more than just dividing office space and providing desks. It’s about creating a space with a culture so contagious that people are addicted to going to work because the environment fosters creativity, community, hard-work and hustle. The winning and athletic work environment coupled with access to beneficial resources and superior marketing guidance from QuadRipple at the HustleCo Workspace enables members and visitors to reach their full potential unlike any other coworking space on the market.
As you can imagine, in my line of work it is important to remain current on how business is evolving in the economy and anticipating where it will be in the future. One of the greatest skills a successful entrepreneur can have is the ability to anticipate where things are going. I work in my passion, and I am always fascinated as to how business evolves in the economy. I am addicted to growth and at QuadRipple, we are outlaws and progressives so it is key to see where things are going to be ahead of the curve. Buy low, sell high. The simplest rule in business right? I recently wrote an article about the gig economy and 3 implications I predict will come from it, check it out here: gearing up for the gig economy. What inspired me to write that article however was learning about the successful transition as one of the awesome motivators at YYC Cycle went from working full-time in the traditional economy to fully embracing her passions in the gig economy.
Something drastic is changing the workplace fast. Most of us are not prepared for it and neither are the government fat cat bureaucrats in Ottawa and Edmonton. The fat cats will take lots of time to adjust as usual, but we as individuals can act fast to prepare and expect this economic shift. Every day that goes by where new technology is implemented and new millennials enter the workforce, there is a further push towards the gig economy. So what exactly is the gig economy, why are we transitioning into it, and what are 3 things to expect in the coming years as a result of it. One thing we expect at QuadRipple is the continued growth in coworking spaces to accommodate for millennials doing gigs.
Businesses now more than ever need to recognize that social media is crucial for marketing. An entire generation now exists, where instantaneous information is available to the population at their fingertips. It’s disappointing that many businesses are barely utilizing social media platforms, especially emerging and rapidly growing ones such as Snapchat and Instagram. These are the platforms that anyone between the ages of 10-35 spend the most time on and the demographic is rapidly expanding in the older generations. It is their way to check on family, friends, news, events and much more. It is the first thing they check in the morning and before going to bed.
Some might argue the fact that an offer or as they see it, a promotion, isn’t really an inbound marketing technique. We disagree. Having an irresistible offer in your marketing strategy provides prospective clients with more security and peace of mind which translates to value for most normal people. Another reason to bring them into your brand, hence the inbound argument. The caveat with an irresistible offer is that it only benefits businesses that provide a superior product or service. Irresistible offers will bankrupt and destroy any business selling shitty products and services much quicker than capitalism was going to. Think of it as a multiplier or like leverage. It can work to your benefit, or your loss, depending on how much (or how little) value your business provides to your clients.
Traditional marketing campaigns rely on shouting your message into a crowd and hoping that somebody is listening. For the people being shouted at, this can get annoying. In the past, consumers were much more forgiving of this, but their patience is running out.
TV and radio ads
Newspaper and magazine ads
Internet banner ads
Posters and billboards
What is hosting and why do I need it for a website? When you build a website, the files (pictures, content etc.) need to be “hosted” somewhere so they can be accessed by anyone trying to visit your website. Theoretically, you could host your website on your own computer however, for your website to be accessible at any time, your computer would always have to be on and connected to the internet! Also, there are some security issues with hosting a website on your personal computer. Lastly, your computer likely doesn’t have the processing power to host your website when you start to get a lot of visitors. This would crash your computer rendering your website inaccessible and could result in data loss.
Many people ask us how we came up with the name QuadRipple for our content marketing company. Lots of people erroneously call us quadruple at the beginning too and I don’t blame them! I used accidentally mix up Kodak and Kodiak (when I was a kid!). The difference being that Kodiak is type of bear, or refers to a region, whereas Kodak was a guy’s name. To put it simply, there was a point at which we chose the name QuadRipple. From then on, we’ve been using the 4 reasons indicated below as to why we chose the name, pronunciation and spelling of QuadRipple and not quadruple for all you curious cats.
id you ever wonder about the meaning of the certain emotions we experience on daily basis? I am talking about the emotions that we all try to avoid and prefer not to experience, let’s say the negative ones. After reading “Awaken The Giant Within” by Tony Robbins, an amazing and inspiring book, I learned that those feeling are signs. They are signals that carry a larger meaning and a call to take action. We should embrace them, understand them, and act upon them. After reading the corresponding chapter in his book, I felt the urge to summarize them and share them with the world. By managing these emotions appropriately as signals, it has had a profound effect on my life. This is a treasure and everyone should know about them, so what are they?
In today’s digital age, people have become so inundated with advertising and traditional marketing that it is less effective than ever. Most people today are experts at filtering through sponsored content and are using technology to avoid advertising such as: DVR for television, music streaming for radio, and adblockers for internet browsing. Having quality, engaging content will grow your business followership into a large and loyal lifetime customer base and establish your business as an industry influencer. Here are 6 reasons why your business should incorporate a content marketing strategy now.
When you are launching a new business, a startup or building a new website; developing content is often the most limiting step of the process. I have heard many times from business owners that they want to rebrand or build a new website but don't have the time to write the content. Many people do not find it appealing writing about themselves or their business but if you follow these steps early in the process of starting up, it will make your life easier having this content handy for when you need. Think of this as your content packing list, once it’s done you do not have to write content for a while.
Your resume is the gateway to your dream job. The first thing most employers ask for is one, and usually it is the resume which they use to screen out interviewees. On average a recruiter or employer will look at your resume for 5 to 7 seconds tops. For it not to be looked over, you need to catch their attention in that time frame. Make the experience memorable and stand out at the top of the candidate list. One of the simplest and effective ways you can stand out is through an E-resume which is essentially a website just for you.
1- LinkedIn Premium
If you have not already invested in LinkedIn Premium, it’s time to do so. LinkedIn is the third most popular social media platform out there. In 2013, the average salary of a LinkedIn member was reported at $86,000 USD; compared to 45,000 for the average American, indicating the activity of many decision makers on the the platform.
You’ve probably heard this term thrown around by many marketers so our first blog post will elaborate on it. SEO is an acronym for Search Engine Optimization. It is the process of altering the content and/or code of your website with the goal of improving your ranking on search engines. To improve your ranking, just means to show up closer to the first page of results after a user inputs a search query (a phrase known as keywords). If you really optimize well, you can