Väestö came to QuadRipple in need of marketing services. As a start-up, they just launched the beta version of their app in early January 2016 and had a tight budget. They needed to get their name out there and gain traction by getting people to start using the app. QuadRipple accepted the challenge and was able to maximize marketing effectiveness with a relatively low budget. Through a combination of an effective social media strategy, Facebook retargeting ad campaigns, and a ruthless door-to-door approach to get the name out there, QuadRipple was able to triple website visits, quadruple Facebook likes, get a spot in the evening news and create some darn good content in a little under a month. Väestö: convenience delivered.
QuadRipple was able to help Vaesto establish an effective branding strategy backed up with content, in a relatively short time frame. They helped us design brochures, business cards, a media kit, proposals and completed several online advertising campaigns. They helped to get our name out there and into the local media, all while being extremely resourceful with the budget. I would highly recommend QuadRipple to anyone looking to maximize their marketing effectiveness with a limited amount of funds.
Founder & CEO, David Lee, Vaesto
Väestö needed a brochure, and QuadRipple was able to produce a beautiful one. A double sided, A5 brochure on card stock kept costs low while containing enough information to engage the reader to download the app or visit the website. We maintained this branding across other print materials and in our online advertising campaigns. Download the Väestö brochure.
One of the most cost-effective ways to spread the word for a start-up can be through Facebook advertising. Using a retargeting pixel in conjunction with demographic targeting we were able to maximize the advertising dollar by converting users to download the app or sign up on the website.
Media Coverage and Public Relations
QuadRipple needed to a prepare a media package and services proposal for business delivery accounts. After preparing both packages and sending them out to various key contacts, Väestö ended up being covered on the CTV evening news!
We we're able to consult with Väestö and guide them how to grow their business in the early stages. We met twice per week to discuss strategy and make sure things were progressing. For a start-up which not many people are aware of, we recommended hiring sales reps based on commission to sign up users which has proven to be effective.
Continue the Story
Want more information on the story of Väestö and its successes? Or want to have your own success story here? Reach out to us and we'd be happy to meet up!